AI-Supported Data Platform for Crypto Companies

The increasing uncertainties and crises in financial markets are having a more severe impact than anticipated. In such conditions, the importance of raw data grows significantly, as companies require actionable insights to make informed decisions.

As part of our project-based communication efforts, the focus was on distributing the press release to credible and relevant platforms covering crypto and fintech.

Our Approach:

• Roke identified and listed key platforms within the crypto sector.
• After distributing the press release via email, each journalist was contacted individually to gather direct feedback and assess publication opportunities.

Key Outcomes:

• Roke engaged with leading crypto media to ensure strategic visibility.
• The press release was successfully published on prominent crypto platforms, including Fintechtime.com and Fintechhaber.com.

Next Steps:

• The post-pandemic shift in media dynamics has increased the demand for paid or advertorial placements, particularly in high-market-volume sectors such as e-commerce, crypto, real estate, and automotive.
• Direct follow-ups with journalists after content distribution provided valuable insights into market trends and media expectations. These findings highlight the need to establish sustainable relationships with opinion leaders and influencers through Leadership Management.